Reduce is all about providing women fashion with sustainable denim styles
At Reduce we think that every action we take will impact our planet. We are taking concrete actions to "REDUCE" our own impact and leave a better world to future generations
We have scanned every step of the production process and have totally re-thought our way of producing garments by introducing innovative and natural products to achieving beautiful collections with low environmental footprint.
HOW WE ACHIEVE IT
Choosing to use only the highest quality Gots and BCI Certified Organic Cotton from Candiani Denim "The Greenest Denim Mill in the Blue World" is the first rule we pride our brand to follow.
The fabrics we use for our collections are one of a kind, from the leading Italian denim manufacturer Candiani, which are produced with a patented technology Kitotex® and Save The Water® exclusively licensed to Candiani.
Removing harmful chemicals from washing treatments and using only New and Natural Products to achieve those beautiful looks that you Love and Crave
Saving more than 50% of water and using over 70% Solar Energy in our facilities
Using Recycled and certified threads Oeko-Tex 100 to sew every pair of jeans. View certificate
Recycled NATULON® YKK zippers made from Pet bottles, old fibers and other polyester remnants. More info
We avoid using metal studs and rivets, preferring 100% natural materials like Corozo buttons made from the Tagua plant seed coming from the rain forest in Ecuador, Perù, Colombia and Panama. This is a great alternative to plastic buttons and it's also a great way to prevent deforestation as the seeds of Tacagua plant are ready to be worked only after the fruits has fallen from the tree making it a sustainable industry which provides a living to more that 30.000 families in Ecuador alone
Main Labels, Tags and Packaging are made of Compostable and Biodegradable certified material to ensure the garments to be easily recycled at the end of it's life
As part of our commitment with the planet we decided not to use any leather patch on our garments
WHO MAKES YOUR CLOTHES?
We are a Family, happy to cooperate with those who share our purpose and are committed with the brand's philosophy of reducing the footprint
We value People, the Environment and Creativity over profit
Our production is Made in Italy, in family owned small factories, where tradition is mixed with technology, to achieve the high quality we are committed to give to our clients
The average wages are above the Italian government minimum and the working conditions are excellent
Our production supervisors, visit and inspect factories on a daily basis, to ensure our quality standards are respected
We are still a small company but with high ambitions in terms of sustainability and also sales
We know that we'll require higher production volumes in the next future. One thing is sure, we'll keep it in Italy to support those family owned business that have traditionally made the difference in producing quality garments thanks to a know-how which is handed down from generation to generation and that are struggling in this difficult moments
We're already working on our supply chain expansion and on our code of conduct to make sure our expectations are clear and accepted
We still have a long way to go to reach our long term environment goals which are very ambitious, however we think that we are on the right direction
No Animal products involved with our brand
We don't envy our competitors, we support them and incentivize the competition as we love leveling up the standard because we know that if we're competing to a zero emission commitment we'll get there faster and the planet wins.
We need everyone of you to support sustainable brands to keep going in that direction. You have no excuse for doing the right thing. Support Reduce, support other sustainable brands and the planet will thank you. So do I.