The planet resources are being over utilized and there is no "LATER" to take actions to preserve our planet. Taking actions is a must and we can't wait any longer, unless we are not willing to move further to our own extinction.

PRODUCING RESPONSIBLE AND ECO FRIENDLY JEANS IS OUR PART. YOU HAVE THE CHOICE TO DO YOUR'S TOO BY CHOOSING TO WEAR "REDUCE"

My name is Franco, I have always worked in the Fashion Industry, since I got my first real job.

Living in Naples Italy, my dear friend Fabio, gave me the fantastic opportunity to join his team at RWE Italy, developing collections for well know international brands, many of them sold at Saks Fifth Avenue (New York)

All my background is in the fashion industry but my real focus was in the Denim industry. I always loved it.

The first jeans I was responsible of developing was for DKNY and French Connection.

From there on, I worked developing many many famous branded jeans collections.

I wanted to transfer my expertise and know-how to try to help and evolve this industry from very heavily impacting the environment to a constant reduction, year after year until finally meet the goal of making the fashion industry sustainable.

100% BASED IN ITALY WITH THE INTENT OF PROVIDING ALL WOMEN WITH THE HIGHEST QUALITY GARMENTS AT THE MINIMUM POSSIBLE IMPACT.

 

FIND OUT HOW WE DO IT

SHIPPING, HANDLING AND SERVICE IS OFFERED TO GUARANTEE FAST DELIVERY AND LOW RATES